The

Brand

Our designers and perfumers wandered the world, saw sunrises and sunsets in the most exotic places. They foraged the lands for the finest ingredients and mined for the true fragrant gems. They sought after the perfect blends of scents to bring you… The Fragrance is a brand of Anemone International Dis Ticaret Limited Sirketi.

The

Story

The fragrance comes to you from the heart of Istanbul; the exotic city where East meets West.

The city that beats to its own tune, one that is continuous, timeless. Ever growing but not losing its authenticity. It’s where history stands alongside the making of history.

A cultural mosaic, of architecture, art, music and dance all reflect the diversity of the city of a million tale.

The

Founder

The Fragrance is Founded by Şadi ADVAN a perfumer of 28 years of experience, in different countries around the world. Astonished by fragrances in an early age he created his first perfume at 15 years old and started selling to friends and teachers in school.

At 17, he started a brand that became a family business and has branches in five countries now.

The fragrance encapsulates Advan’s experties and passion for fragrances.

Only At Our Online Store

Worldwide Shipping

Free shipping for all orders more than $126 to all countries.

Customization

A customer adviser is available at advice@thefragrance.com

Free Samples

Receive 2 complimentary samples with every 75ml fragrance purchase.

Secure Payment Method

Keep your payment information safe and checkout easy with any credit card.

Elegant Gift Box

Each parcel is sent in the fragrance gift box. Customize it with personal note.