About Us

The

Story

The fragrance comes to you from the heart of Istanbul; the exotic city where East meets West.

The city that beats to its own tune, one that is continuous, timeless. Ever growing but not losing its authenticity. It’s where history stands alongside the making of history.

A cultural mosaic, of architecture, art, music and dance all reflect the diversity of the city of a million tale.

The

Founder

The Fragrance is Founded by Şadi ADVAN a perfumer of 28 years of experience, in different countries around the world. Astonished by fragrances in an early age he created his first perfume at 15 years old and started selling to friends and teachers in school.

The

Message

“Nothing gives a personal signature like a good perfume. A one that matches your personality and the message you wish to convey to the world.
THE FRAGRANCE is all about that”

Şadi ADVAN

The

Vision

We aspire to be the vibrant answer in a world filled with ambiguity. Our vision is to craft scents for everyone, capturing emotions and creating vivid memories. We source the finest global ingredients to produce fragrances that become your personal signature.

The Fragrance is more than a brand; it’s a movement towards self-expression and celebrating life’s moments. 

Gift Selection

The

Niche Collection

Indulge in the world of olfactory luxury with The Fragrance. We specialize in crafting high-quality niche perfumes that elevate your senses. Our exclusive collections, including the Crystal Collection and the Royal Collection, exemplify our commitment to creating scents that transcend the ordinary. Experience the essence of opulence with fragrances that are uniquely designed to adorn your moments.

Creme de

la Creme

The Fragrance’s First Collections: Crystal Collection includes a constellation of ten perfumes, each inspired and represented by a precious stone. Each fragrance was meticulously and selectively crafted over the past five years, using rare and exquisite ingredients to achieve sought-after perfection. This collection offers a wide spectrum, providing you with the only, FRAGRANCE anyone could desire.

EACH FRAGRANCE EMBRACES A HARMONIOUS MELODY OF NOTES, CREATING A CAPTIVATING DANCE

Only At Our Online Store

Worldwide Shipping

Free shipping for all orders more than $126 to all countries.

Customization

A customer adviser is available at advice@thefragrance.com

Free Samples

Receive 2 complimentary samples with every 75ml fragrance purchase.

Secure Payment Method

Keep your payment information safe and checkout easy with any credit card.

Elegant Gift Box

Each parcel is sent in the fragrance gift box. Customize it with personal note.